Tree of Hope — The annual campaign is back!

Moncton, October 8, 2021 – The CHU Dumont Foundation has officially launched the 33rd edition of its Tree of Hope annual campaign. Until November 27th, the organization is inviting all New Brunswickers to donate generously to the cause.

“Given the success of last year’s campaign, we’re proud to announce that the tradition is continuing,” says Nadine Martin, Executive Director of the CHU Dumont Foundation. “The community answered the call, came together, and helped us achieve great things for the benefit of all cancer patients and their loved ones.” 

The 2020 campaign raised close to $1.2 million and funded a number of projects, including the acquisition of a CT-SIM device to locate tumours before beginning radiation therapy treatments, equipment for the pediatric oncology department, an echocardiography device and an adapted stretcher for the Breast Health Centre, and a vital signs machine for the Edmundston oncology department.

This year, Madeleine Dubé, vice-rector of the University of Moncton, Edmundston Campus, is serving as the Tree of Hope’s campaign ambassador.

“It’s no secret that I recently went through this difficult ordeal myself,” explains Ms. Dubé. Former MP for the region of Edmundston, and having been Minister of Health herself, she is familiar with the province’s health care system. “I was fortunate to receive excellent care and benefit from the expertise of a highly trained staff. However, there is always room for improvement and that is why I agreed to get involved so that all New Brunswickers have access to the best services possible.” 

For the second year in a row, the campaign results will be unveiled during a special program presented by Radio-Canada Acadie. Supporters of the cause are invited to tune in to ICI Première between 10 a.m. and 12 p.m. on Saturday, November 27th. Anne-Marie Parenteau and Janic Godin will once again host the much-awaited grand finale.

Funds raised from the campaign will be used to support a major project aimed at improving magnetic resonance imaging (MRI). The $1 million technological upgrade will reduce the total test time and the quality of the images produced. As a result, more people will be able to benefit from the service, which will also further increase the accuracy of the treatments offered.  

The Tree of Hope Campaign is supported by volunteers from across New Brunswick who raise funds each year to ensure its success.

Since it was launched in 1989, the campaign has raised a total of more than $31 million. Projects receive funding based on the needs identified at the Dr. Léon-Richard Oncology Centre and in other CHU Dumont departments offering a continuum in oncology care, such as the Mgr. Henri-Cormier Lodge.

To make a donation:

Phone: 1 800-862-6775
Website: treeofhope.ca

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For information or interviews:

Félix Arseneau
Communications & Marketing Manager
Phone: 506-862-7989 / 506-377-7703
Felix.arseneau@fondationdumont.ca

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